One particular company which has managed to maintain its personal against several contenders ranging from luxury marques and sports vehicles to household vehicles is Mazda. Mazda Motors, headquartered in Hiroshima, Japan, has captured a current market of individual car or truck lovers who gravitate in the direction of high-performance, fun and inexpensive vehicles.
The business was founded in 1920. It was once named Toyo Kogyo. Mazda's three-wheel truck production started in 1931. Mazda can be not match to bigger auto business players like the top 3 producers, but it has succeeded in setting itself apart by adding sporty flavor to its cars. Hence, Mazda has gained a following not just while using leisure-oriented industry but also with executives. It has gained acceptance on the elite set that uses various car or truck users.
Mazda introduced its R360 Coupe, a two-passenger auto, in 1960. A year later, it presented the Mazda B-series 1500 compact pickup. The year 1962 marked numerous milestones for the vehicle maker. It commenced local assembly in South Korea, and also introduced the Mazda Carol 600, a four-door passenger vehicle. The Mazda Familia appeared in October 1963.
Mazda knowledgeable a significant sales slump throughout the 1960s. Mazda applied to be part of the Ford group. It partnered with Ford Motor Company within the 1970s in order to survive the American oil crisis.
Other automotive highlights in Mazda's background include the production of the B360/B600 Keicar pickup truck, the Cosmo Sport 110S, the Chantez keicar, the Luce/RX-4 luxurious automobile and also a minivan called Bongo. The launching in the market of the Cosmo in 1976 made a stir. A lot of car aficionados marveled at the luxury design and competitive price. In the course of the 1980s Mazda seasoned a rebirth, with requirement for its 323 and 626 soared inside the U.S. current market. In 1990, the Mazda MX-5 Miata also helped with brand strength and company vigor.
To date, Mazda continues to increase its marketplace reveal. One of its innovations, the Mazda5, is probably one of the most agile minivans in the market.
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